By: trademagazin Date: Márton Pál, brand builder with Unilever Magyarország Kft. The crisis affected the market but it did not hit hard: less toothpaste and fewer toothbrushes were sold last year, but consumers did not switch to cheaper products. In the mouth wash segment, Listerine and Signal White Now appeared and among toothpastes whitening products gained popularity.
Premium-category buyers in the oral care segment were less price sensitive than those who buy cheaper products. The market expanded with improving fluoride-formulas e.
According to the dentist, today we should already be thinking about creating the oral care routine that suits our teeth the best, and not about whether to brush our teeth or not. Dr László Rácz has been working on introducing and distributing TetroBreath products since These American products were developed targetedly to guarantee a fresh breath, reducing the number of bacteria in the mouth and blocking the reproduction of anaerobes.
The blend-a-med product family expanded with Complete7 EXPERT versions, while Oral-B Antibacterial Protection toothbrushes bristles of which receive special antibacterial treatment — Pulsar and Expert — were also introduced to the market. Unilever focuses on whitening teeth: Signal White Now is the only toothpaste that is clinically tested to whiten teeth after just one use.
Signal Anti Age toothpaste targets older consumers: it fights the aging of teeth and gum. Wrigley Hungária Kft. Marketing manager Péter Matus told our magazine that they use the results of these examinations in product innovation.
For most consumers chewing gums are now basic functional food products. When buying chewing gum, the number one factor is taste, which is followed by packaging size and manufacturer.
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In FebruaryOrbit Anti age expert products White Citrus hit the shops, which helps to keep teeth white and cleans teeth more effectively with its micro-granules. Related news.